Video effectively combines sight and sound to convey a message. Transforming the busy work of retaining information from reading to watching. Video allows instant information consumption with much higher retention rates, which means your video message is received easier, faster and remembered for a longer period of time than other forms of communication. 3 Ways Your Business Uses Video
1. Brand enhancement
- Knowledge is power and having the right people know who you are what you do and how to get in contact with you are essential for your business. A video is informative, captivating and relays this information quickly. Your audience is introduced to your business even when you are not there. There are many ways to use video to achieve brand enhancement, a quick introduction to your business is a great start. This is what we call at Just Push Play Productions a ‘Meet Member’ video. The Meet Member Video is an online introduction video to who you are. You can post this video on your website, send it in an Email and use it in many other ways.
2. Improve sales
- An example of positive results is a study by Zappos.com. They used simple product videos on their website and increased their “sales impact 6 to 30% (reelseo.com).” Video is a valuable asset in increasing your sales conversion rate also a large benefit in improving sales.
3. Improve search engine optimization
- Search engines such as Google.com places attention on how many viewers watch videos on your website because these viewers tend to stay longer on your website. This increases your “chancesof getting a page one listing on Google increase 53 times with video (wordtracker.com).”
For questions about using video feel free to contact Just Push Play Productions
Jeremy Jones
Just Push Play Productions
